Gravitee offers a state-of-the-art API management platform, integrating both synchronous and asynchronous APIs with ease. It's known for its user-friendly interface, robust security, and innovative features like real-time analytics.
The Gravitee marketing team was looking to elevate their brand and create more impactful and ownable assets, a task that was challenging with a small in-house design team mostly focused on product development. I was brought on to help fill out their in-house design team creating more marketing focused assets and refining the existing visual identity.
I worked closely with both the marketing and design teams to audit and update the visual language, updating it to more closely match the product while adding extra design flair for marketing forcused assets. brand guidelines were key in crafting each piece of collateral. Coordination with internal teams ensured that the designs were not just visually appealing but functionally effective, reflecting Gravitee's commitment to quality in the API sector.
Since starting with the team, we've developed an ongoing series of assets, including but not limited to whitepapers, sales materials, and even a mascot (named Newt). All anchored by a versatile visual language for consistent designs across all touchpoints.
